RocketscienceLab

Fast Company's Co.Design features RocketscienceLab - www.fastcodesign.com .......BBC MUSIC VIDEO FESTIVAL screens two music videos from RocketscienceLab "Whos gonna lite it up" and "genius crazy" across UK as a part of BBC big screen program.........LONDON INTERNATIONAL ANIMATION FESTIVAL 2012 selects Cornershop's MV by RocketscienceLab............."BEST OF STASH 2012" - Genius Crazy MV

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A physical world is very different from an imaginary world. An imaginary world has no physical restrictions. Its boundless and we can never assume its possibilities. WHAT IF we explode the head off, off from the body, away from physical restrictions...... set it loose into the world of imagination. Great ideas begin by asking WHAT IF…? We never know where it may take us, but they begin with the intent to try the untested. There is a degree of speculation in taking that first step towards reimagining how the world ‘could’ be, beyond how it is. While some see obstacles and risks, others see opportunities. Radical approaches push people to think beyond clichés and question norms to give shape and form to new ideas. Speakers from around the world will shake you out of your comfort zone and challenge you to break conventions and always ask – What if? To bring about the idea of WHAT IF the theme for KYOOORIUS DESIGNYATRA 2014 one amongst the top five annual design conferences in the world, we at Rocketscience Lab decided to go with stop motion. BALLOON HEAD The heads were designed out of long balloons, bulbs & crackers set on a colorful thermocol ball. The heads were shot against green screen and then superimposed onto model shots, shot separately. For the balloon head explosion we decided to go for transparent matted fabric to imitate a slow motion color blast. The challenge was to achieve a slow motion explosion using stop frame technique.

CRACKER HEAD For the cracker head explosion we used a mix of materials like thermocol balls, steel mesh, glitter pom poms, curling ribbon etc and shot in stop frame style imitating a slow motion blast. The technique was also used to bring about a unique look to the explosions.

BULB HEAD For the bulb explosion we used colorful wires, broken bulbs, shiny ribbons etc for the blasts.

The client also decided to make teasers that were introduced digitally to build up curiosity towards the main event.

The teasers are a perfect blend of sinister music with the visuals, which crescendo with the music to EXPLODE!

Life size frames imitating an image sharing site were created and models were made to enact through the frames. All sequences were shot using stop frame technique bringing about quirky transitions between sequences. Computer interface like animations were designed and composed using after effects. Thousands of shots, hundreds of changes, tons of sequences and many many selfies all for start trending.

With an abstractart approach to desiging a clip, this video is an collectors piece in all its form. An exhibition of bringing alive materials you love and have had feelings for. All our virtual urges takes form in the realistic world in this vogue styled video. Multiple materials shot on a circulating base is brought togeather with green screen shots of the model, jammed against flat landscapes created in a 3d like fashion.

We were called upon to create titles for Kyoorius Designyatra 2013, one amongst the top five annual design conferences in the world. We were totally blown by the distinctive and original concepts we received from Kay and too excited to go about the project. Rather large typography were created with numerous layers of various colors of wax set one on top of another to form letters CREATE CHANGE, the theme for the 2013 edition of Kyoorius Designyatra which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that's beyond the aesthetic. The idea evolved into an unseen and unexpected visual experience to shoot and watch both. These letters was shot for a stretch of more than 12 hours, melting away bit by bit & forming random patterns. So heres the film to get you into the mood, warm you up for what you're about to experience at the fest.

The music video is a visual stimuli. Merging of a million crazy ideas into a unique style. The live action shots are manipulated reality or live graphics that blends itself to the graphic nature of the video. Intensively psychedelic elements with a strong graphic finish, shot in stop frame is used for animations.

Directors cut Fastrack Teevirus TVC. Highly Toxic Fallout

Directors cut Fastrack Teevirus TVC. Watches inspired from tee shirts

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The idea was to design a character that can imprint itself indelibly in our consciousness. A human narration of an emotional trip created out of real world and the boundless visual journeys of the mind shot for each beat, while reflecting the style and viewpoint of its creator. The radio character shot in stop motion juxtaposed against paper sets shot in top angle. A fascinating creative process of designing a modern new visual identity for an unusual track.

TV spots for Karnataka Tourism, aired in between the Budget analysis on News Channels. Using Stop Motion, the spots asked people to take a break from the stressful Annual Budget (being presented), and go on a holiday to the hills of Coorg, the monuments at Hampi or to spot the Elephants at Bandipur.

TV spots for Karnataka Tourism, aired in between the Budget analysis on News Channels. Using Stop Motion, the spots asked people to take a break from the stressful Annual Budget (being presented), and go on a holiday to the hills of Coorg, the monuments at Hampi or to spot the Elephants at Bandipur.

TV spots for Karnataka Tourism, aired in between the Budget analysis on News Channels. Using Stop Motion, the spots asked people to take a break from the stressful Annual Budget (being presented), and go on a holiday to the hills of Coorg, the monuments at Hampi or to spot the Elephants at Bandipur.

A film for the launch of The Birthplace. Designed using mixed media technique, stop frame animating backdrops against claymation characters is merged for the unconventional look and feel for the video.

Synopsis- Hand made graphics is connected to the creator. Its the joy of being hands-on, of being able to feel the graphics with your touch and the unexpected form it reveals itself in. Above 5000 Stop frames jockeyed in aftereffects

TATA Goldplus Commercial. (directors cut)

Stop Motion commercial for camouflage brand of formals.

Non Stop Radio remix is part of ampleplay records Singhles Club. It was the first track of a series of 6 tracks, each only available with additional digital popadoms, via cornershop.com. Now not only has the song be remixed by respected Italian sound stacker Casa Del Mirto, but the video has been remixed by its original Directors Vidya Sharma & Rajesh Thomas Rocketscience Lab. So that makes it a collaboration between England, India, France and Italy.

RocketscienceLab is a director driven mixed-media production company based out of India. Since its launch, RocketscienceLab has become recognised for its combined interests in ideas and technology to present unique creative pieces of work. Founded in 2010 by Directors Vidya Sharma & Rajesh Thomas as a mixed media production company with an experimental flair, its built up an outstanding portfolio and a reputation to go with it. The lab’s works has been picked up by Fastcodesign, BBC Music video festival, London International Animation Festival, East End London Film Festival, Holland animation film festival and has been showcased in international magazines and websites like Stash, IDN, Promonews, bloodyloud, Desktop, File, HugoBoss, The creators project and many more. Today, RocketscienceLab is one of the most innovative production companies, consistently producing beautifully crafted intelligent work while maintaining a distinctive style working across the traditional and emerging mediums. With an emphasis to producing original content, the lab designs moving image works that include Commercials, MV's, Shorts & Idents. We surround ourselves with talented artists, who create exceptional work in collaboration with our passionate team, to produce hyperreal visuals.

Vidya Sharma + Rajesh Thomas is a directing team of music videos, commercials and films. With an uncanny eye for detail and pretty straightforward concepts, their videos cleverly plays off their obsession ideas and technology. The duo joined forces in 2010 and formed ROCKETSCIECNELAB to create colorful creative work, mixing live action, stop frame and animation for commercials, virals, music videos n anything creative.


Onescreen 2014 shortlist

London International Animation Festival - World’s best and most innovative music videos 2012

London International Animation Festival - World’s best and most innovative music videos 2011

BBC Music Video Festival

East End London Film Festival

IMF, Cyprus


Stash94, Stash95

Desktop mag

Ghettoblaster magazine

Magnet magazine

File magazine

Prefixmag

Creative Gaga

Kyoorius magazine