RocketscienceLab

RocketscienceLab is a director driven mixed-media production company. Since its launch, RocketscienceLab has become recognised for its combined interests in ideas and technology to present unique creative pieces of work. Founded in 2010 by Directors Vidya Thomas & Rajesh Thomas as a mixed media production company with an experimental flair, its built up an outstanding portfolio and a reputation to go with it. The lab’s works has been picked up by Fastcodesign, BBC Music video festival, London International Animation Festival, East End London Film Festival, Holland animation film festival and has been showcased in international magazines and websites like Stash, IDN, Computer arts (D&AD article), Promonews, bloodyloud, Desktop, File, HugoBoss, The creators project and many more. Today, RocketscienceLab is one of the most innovative production companies, consistently producing beautifully crafted intelligent work while maintaining a distinctive style working across the traditional and emerging mediums. With an emphasis to producing original content, the lab designs moving image works that include Commercials, MV's, Shorts & Idents. We surround ourselves with talented artists, who create exceptional work in collaboration with our passionate team, to produce hyperreal visuals.

Mixed media funky, fun idents for Zoom TV music blocks exxagerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Mixed media funky, fun idents for Zoom TV music blocks exxagerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Mixed media funky, fun idents for Zoom TV music blocks exxagerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Creative people are cool as ice, or at least, they think they are. It's ok, if they are Picasso or Dali or Van Gogh. Seated on the high thrones of creativity, creatives can often be misunderstood. To be effective in doing what we are doing - advertising. design. digital. media. marketing. whatever. We have to break down our own walls. Stop complaining about clients. Stop ignoring consumers. We just have to be ready to melt. MELT 2015 A festival of creativity at the convergence of advertising, digital, media, marketing and emerging technology. Creative people are cool as ice, or at least, they think they are. It's ok, if they are Picasso or Dali or Van Gogh. Seated on the high thrones of creativity, creatives can often be misunderstood. To be effective in doing what we are doing - advertising. design. digital. media. marketing. whatever. We have to break down our own walls. Stop complaining about clients. Stop ignoring consumers. We just have to be ready to melt. MELT 2015 A festival of creativity at the convergence of advertising, digital, media, marketing and emerging technology.

A physical world is very different from an imaginary world. An imaginary world has no physical restrictions. Its boundless and we can never assume its possibilities. WHAT IF we explode the head off, off from the body, away from physical restrictions...... set it loose into the world of imagination. Great ideas begin by asking WHAT IF…? We never know where it may take us, but they begin with the intent to try the untested. There is a degree of speculation in taking that first step towards reimagining how the world ‘could’ be, beyond how it is. While some see obstacles and risks, others see opportunities. Radical approaches push people to think beyond clichés and question norms to give shape and form to new ideas. Speakers from around the world will shake you out of your comfort zone and challenge you to break conventions and always ask – What if? To bring about the idea of WHAT IF the theme for KYOOORIUS DESIGNYATRA 2014 one amongst the top five annual design conferences in the world, we at Rocketscience Lab decided to go with stop motion. BALLOON HEAD The heads were designed out of long balloons, bulbs & crackers set on a colorful thermocol ball. The heads were shot against green screen and then superimposed onto model shots, shot separately. For the balloon head explosion we decided to go for transparent matted fabric to imitate a slow motion color blast. The challenge was to achieve a slow motion explosion using stop frame technique.

For the cracker head explosion we used a mix of materials like thermocol balls, steel mesh, glitter pom poms, curling ribbon etc and shot in stop frame style imitating a slow motion blast. The technique was also used to bring about a unique look to the explosions.

BULB HEAD For the bulb explosion we used colorful wires, broken bulbs, shiny ribbons etc for the blasts.

One take stop motion commercial with 4500 frames, with the scale model BMW driving through the interiors of a house as it bumps into various troubles on its way, with BMW to its rescue. A 60 feet set was created imitating the interiors of a house and the scale model BMW was moved 5mm per shot as the camera panned 5mm alongside following the car using motion control rig through Dragonframe.

The client also decided to make teasers that were introduced digitally to build up curiosity towards the main event. The teasers are a perfect blend of sinister music with the visuals, which crescendo with the music to EXPLODE!

The client also decided to make teasers that were introduced digitally to build up curiosity towards the main event. The teasers are a perfect blend of sinister music with the visuals, which crescendo with the music to EXPLODE!

Life size frames imitating an image sharing site were created and models were made to enact through the frames. All sequences were shot using stop frame technique bringing about quirky transitions between sequences. Computer interface like animations were designed and composed using after effects. Thousands of shots, hundreds of changes, tons of sequences and many many selfies all for start trending.

With an interesting take on Rakhi, this film for Cadbury was a fun project to handle. We decided to go the stop motion way with no CG to achive a unique look for the film. Various sets were designed for squences and lovingly hand animated frame by frame for over two days. So heres a sweet film dedicated to sisters. The spot was a huge success with the client receiving more than 150,000 genuine views on a single day and has also featured as PICK OF THE MONTH on IDN magazine.

In a round world there is one hero who dares to be square. One hero who dares to be himself. One hero who is happy and positive no matter what the world throws at him. That hero is SpongeBob SquarePants. The idea was to come up with something random, silly and playful. So we came up with the idea of SpongBob Squarepants taking on the circles in a funny, silly, smart & sometimes effortless ways. A quirky take on geometrics of shape in the living world. The competitive advantage a square shape has over a circle. In a rounded world, dare to be square, its cool to be square.

We decided to integrate stop motion with real materials and animation for a fun and quirky look and feel for the very popular Spongebob. Cute, interesting materials connoting various spaces and objects were hand animated using stop frame and composed in after effects.

The project was an absolute fun journey experimenting and exploring new techniques. We had the chance to come up with the scripts and also given full freedom to come up with all new techniques to execute the films.

Spongebob was created out of real materials like sponge, thermecol ball with beads as eyes etc. and animated in stop frame style. The project turned out to be huge success with it being turned into an international campaign beyond UK audience as initially designed for.

With an abstractart approach to designing a clip, this video is a collectors piece in all its form. An exhibition of bringing alive materials you love and have had feelings for. All our virtual urges takes form in the realistic world in this vogue styled video. Multiple materials shot on a circulating base is brought together with green screen shots of the model, jammedagainst flat landscapes created in a 3d like fashion. This project has been the most critically accaimed music video by RocketscienceLab. It has been picked up by Fastcodesign with fastcodesign carrying an article on the project and featuring various works by RocketscieceLab. It has also been featured on Stash magazine and made to Best of Stash 2012 among top 5 music videos of 2012 alongside Gotye and B’jork and additionally featured in IDN magazine. The music video was also selected for BBC MUSIC VIDEO FESTIVAL and toured across UK for over 6 months. It was a part of London International Animation Festival too. It has been featured extensively on various websites and blogs as well.

We were called upon to create titles for Kyoorius Designyatra 2013, one amongst the top five annual design conferences in the world. We were totally blown by the distinctive and original concepts we received from KDY and excited to go about the project. The idea was to go the organic way with nothing left to post production. Rather large typography were created with layers of hues of colors of wax set one on top of another to form letters CREATE CHANGE, the theme for the 2013 edition of Kyoorius Designyatra which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that’s beyond the aesthetic. The idea evolved into an unseen and unexpected visual experience to shoot and watch both. As the wax began to melt, it began to reveal itself in unexpected forms left to the realm of imagination. At instances it shaped itself into volcanic deep craters that were excavated into the land surface, while some looked like a sunrise against a volcanic mountain at the break of dawn, while some seemed like rivers cutting through mountains and making way down vast landscapes, while some others like bubbling molten lava.

Large typography forming letters CREATE CHANGE, was created to form a white base to contain white milk, set against a white background. The idea evolved into an extraordinary visual experience to shoot and watch both. As the food colours and detergent were dropped into the milk, trippy colourful reactions brought about the letters CREATE CHANGE. The reactions seemed almostextraterrestrial. Some magical from the outer space like the drama of northern lights while some unseen from deep beneath the layers of earth. The colours blended like in nature looking all balanced in its fusions and transformations. The formations was shot for a stretch of more than 8 hours.

Rather large typography were created with hundreds of white flowers inserted into food colors to form letters CREATE CHANGE. The human interference was almost evident like in a science experiment. The flowers magically transformed into that of an abstract, of surreal, weird colours blooming naturally in the process of picking food colours that in turn added to the flow of the video. Time lapse shots of the flowers was shot for a stretch of more than 24hours.

Pretty large typography were created with hundreds of coloured ice cubes set on a canvas to form letters CREATE CHANGE, the theme for the 2013 edition of Kyoorius Designyatra. The idea evolved into an unseen and unexpected visual experience to shoot and watch both. As the coloured cubes started to melt, they began to glitter like gem stones against stark light. Furthermore they soaked into the canvas drawing a water colour painting. The letters was shot for a stretch of more than 12 hours, melting away bit by bit & forming random patterns on the canvas.

The music video is a visual stimuli. Merging of a million crazy ideas into a unique style. The live action shots are manipulated reality or live graphics that blends itself to the graphic nature of the video. Intensively psychedelic elements with a strong graphic finish, shot in stop frame is used for animations. The MV was shortlisted for the prestigious ONESHOW’S ONESCREEN festival in the music video category. It has also been featured in Stash magazine and showcased in Festivals like BBC MUSICVIDEO FESTIVAL LONDON INTERNATION ANIMATION FESTIVAL & IMF CYPRUS. Various websites and blogs have carried rave aticles on the video. Huge glass tanks were created and colors were poured in with stark looking models posing against the tank. We adopted for a rather contemporary styling with plasticwrap, gifting wraps etc designed into costumes for the models. The color flow inside the tank lend itself to a natural slow motion effect for the film. The twins used as casting added to the surreal nature of the MV.

The film felt like a roller coaster ride with the deadline being all of 4 days. 4 days from final meeting to green screen shoot to post to go on air. Green screen shots of the team was shot in slow motion and composed into sequences of realistic looking animated silhouttes against sunrises.

With a quirky collection of sunglasses inspired from tee shirts, came a quirky idea of short stop motion films. Entirely shot , with no computer graphics, the films brought about the collection in a bold and funky way. Real materials were used for exxageration in sequences.

With a quirky collection of sunglasses inspired from tee shirts, came a quirky idea of short stop motion films. Entirely shot , with no computer graphics, the films brought about the collection in a bold and funky way. Real materials were used for exxageration in sequences.

The idea was to design a character that can imprint itself indelibly in our consciousness. A human narration of an emotional trip created out of real world and the boundless visual journeys of the mind shot for each beat, while reflecting the style and viewpoint of its creator. The radio character shot in stop motion juxtaposed against paper sets shot in top angle. The music video is a fascinating creative process of designing a modern new visual identity for an unusual track. The music video was selected in LONDON INTERNATIONAL ANIMATION FESTIVAL & IMF CYPRUS. Its also won a showcase on hugoboss.com for its unique look apart from being a part of various blogs and websites.

A pretty smart comcept came our way with Karnataka tourism wanting to have films being aired during budget session. We came up with the idea of using objects relating to budget like vegetables, grains, stationery etc that saw a huge price rise for the animation. Tourist destinations like Bandipur, Hampi and Coorg were recreated using these objects that saw a transformation of pie chart to these destinations in stop frame animation style. One of our favourite films for you to enjoy.....

A pretty smart comcept came our way with Karnataka tourism wanting to have films being aired during budget session. We came up with the idea of using objects relating to budget like vegetables, grains, stationery etc that saw a huge price rise for the animation. Tourist destinations like Bandipur, Hampi and Coorg were recreated using these objects that saw a transformation of pie chart to these destinations in stop frame animation style. One of our favourite films for you to enjoy.....

A pretty smart comcept came our way with Karnataka tourism wanting to have films being aired during budget session. We came up with the idea of using objects relating to budget like vegetables, grains, stationery etc that saw a huge price rise for the animation. Tourist destinations like Bandipur, Hampi and Coorg were recreated using these objects that saw a transformation of pie chart to these destinations in stop frame animation style. One of our favourite films for you to enjoy.....

We were approached with a musical film for a unique speciality delivery hospital that was not wanting to call itself a hospital in the first place for the luxuries and hospitality it provides for its patients. We came up with the idea of creating the main character using claymation juxtaposed on landscapes created with various materials animated in stop frame. The creative liberty for the project led to this unique looking film.

Encouraged with the initail success of NON STOP RADIO, Cornershop came up with a remix version and wanted us to come with a smart idea for the same. We jumped into doing a projection mapping of the original video we thought would look great as a remix. We created white boxes in various sizes and projected the original video onto, to create this super funky look for the track.

Hand made graphics is connected to the creator. Its the joy of being hands-on, of being able to feel the graphics with your touch and the unexpected form it reveals itself in. Apart from being our lauch video, its also the one thats close to our heart. Huge sets were created using scrap lying around our office and we just got creative with them. There was no plan of action, but things just started falling into place and one animation sequence lead to another for the film. We shot in a strech of over two weeks, every morning opening with a session on the ideas the scraps could lead to and go about executing the same. This actually brought in a natural spontanious flow to the video.

Vidya Thomas + Rajesh Thomas is a directing team of music videos, commercials and films. With an uncanny eye for detail and pretty straightforward concepts, their videos cleverly plays off their obsession ideas and technology. The duo joined forces in 2010 and formed ROCKETSCIECNELAB to create colorful creative work, mixing live action, stop frame and animation for commercials, virals, music videos n anything creative.

Onescreen 2014 shortlist

London International Animation Festival - World’s best and most innovative music videos 2012

London International Animation Festival - World’s best and most innovative music videos 2011

BBC Music Video Festival

East End London Film Festival

IMF, Cyprus


Stash94, Stash95

Computer Arts

Desktop mag

Ghettoblaster magazine

Magnet magazine

File magazine

Prefixmag

Creative Gaga

Kyoorius magazine