RocketscienceLab

It’s not like it’s rocket science - oh wait, yeah, it is. - FASTCODESIGN

Rocketscience Lab delivers an animated music video that'll leave your head spinning - THE CREATORS PROJECT

Rocketscience Lab are masters of the ident - Laura Jordan Bambach, D&AD president

The Title Makers - ET Brandequity

Rocketscience Lab is an award winning mixed media film production company. Since its launch, Rocketscience Lab has become known for its combined interests in storytelling and technology to present award winning creative pieces of work. Founded in 2010, its built up a stand out portfolio and reputation to go with it.  Rocketscience Lab aka Vidya Sharma and Rajesh Thomas is an award winning duo directors team with expertise in live action, mixed media, animation, stop motion and innovative techniques. Not confined by one particular genre, their exquisite, meticulous work is defined by a highly developed artistic sensibility and an innate talent for creating & capturing outstanding imagery. They have set the benchmark with their unique style with refined aesthetic and mesmerising visuals that have helped brands stand out. The duo directors work with top production partners to create hyperreal visuals for commercials, shorts, series, idents, title design, music videos and features for global and national clientele.

Mixed media funky, fun idents for Zoom TV music blocks exxagerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Mixed media funky, fun idents for Zoom TV music blocks exxagerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Mixed media funky, fun idents for Zoom TV music blocks exxagerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Kyoorius2015 What pumps your heart film.

Life size frames imitating an image sharing site were created and models were made to enact through the frames. All sequences were shot using stop frame technique bringing about quirky transitions between sequences. Computer interface like animations were designed and composed using after effects. Thousands of shots, hundreds of changes, tons of sequences and many many selfies all for start trending.

The music video is a visual stimuli. Merging of a million crazy ideas into a unique style. The live action shots are manipulated reality or live graphics that blends itself to the graphic nature of the video. Intensively psychedelic elements with a strong graphic finish, shot in stop frame is used for animations. The MV was shortlisted for the prestigious ONESHOW’S ONESCREEN festival in the music video category. It has also been featured in Stash magazine and showcased in Festivals like BBC MUSICVIDEO FESTIVAL LONDON INTERNATION ANIMATION FESTIVAL & IMF CYPRUS. Various websites and blogs have carried rave aticles on the video. Huge glass tanks were created and colors were poured in with stark looking models posing against the tank. We adopted for a rather contemporary styling with plasticwrap, gifting wraps etc designed into costumes for the models. The color flow inside the tank lend itself to a natural slow motion effect for the film. The twins used as casting added to the surreal nature of the MV.

With an abstractart approach to designing a clip, this video is a collectors piece in all its form. An exhibition of bringing alive materials you love and have had feelings for. All our virtual urges takes form in the realistic world in this vogue styled video. Multiple materials shot on a circulating base is brought together with green screen shots of the model, jammedagainst flat landscapes created in a 3d like fashion. This project has been the most critically accaimed music video by RocketscienceLab. It has been picked up by Fastcodesign with fastcodesign carrying an article on the project and featuring various works by RocketscieceLab. It has also been featured on Stash magazine and made to Best of Stash 2012 among top 5 music videos of 2012 alongside Gotye and B’jork and additionally featured in IDN magazine. The music video was also selected for BBC MUSIC VIDEO FESTIVAL and toured across UK for over 6 months. It was a part of London International Animation Festival too. It has been featured extensively on various websites and blogs as well.

These striking fun promos for Nick explore wooden toy style animation inspired by Channapatna, a remote town in Karnataka world famous for its handmade wooden toys. All characters are designed like wooden toys. The story & characters come alive in a fun wooden toy style animation rendition that brings about a unique look and feel for the promos.

Mind the Gap title design: A creative mind doesnt belong to oneself. Its a wanderer. It dwells into the unexplored, unexplained & the unknown. It cannot live within a physical space or scenario. It lives in a world of its own thats free from the limitations of the physical world. Its spaced out doing things that others cant. Its this GAP that visualizes things that has never been seen by a human eye. An alien, a dinosaur or a futuristic world.

This unique stop motion film uses technology to create moving art in plates. The film has been designed using 700+ sublimation printed plates. Each of the frame in the film is a custom designed printed plate. Every frame of the animation is printed on a plate and shot in stop frame style. 3d animations are blended seamlessly into the 2d animations so as to achieve interesting transitions and look for the film. The illustrations style brings about a contemporary perspective of Indian chaos balanced in an artistic format. Multiple animations narrating various little nuances in India fill up each frame of the animation that says a different story each time you see the film. While the uniqueness of India is showcased in the illustrations and animations, the execution adds another layer to the film by bringing about an all new style of showcasing the animations, with an unexpected twist of stories playing out on plates that brings alive the idea of India on a plate, the essence of Kohinoor Cooking sauces and meals in minutes. A travelogue that gives you a taste of India in its little stories playing out as animations on plates.

These product centric live action films are shot in an unexpected CGI style. All products are showcased in an unusual computer graphics style with products set on rotating rocks, or illusion styled racks etc imitating CGI styled motorised movements. A mix of styles like live action, stop motion and compositing is used to bring about a unique look and feel for the films. The entire track has been created using beatbox playing alsonside limericks.

The world looks far more intriguing and magical from a child’s perspective. This films explores the many splendours of the water festival through a child's imagination. The stop motion film, which took about three months to complete, was shot using well over 700 plus watercolour paintings, where the key frames were painted by children, and the style was carried forward by more than 30 professional artists. Each frame of the film is an individual watercolour painting. Using the Kessler Rig stop motion technique, the film was shot in a single take. “Even the words in the song are kept childish and only the sound of water drops and Ghatam (a clay tumbler) are used to create the music.

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016's theme "WHY AM I HERE?".

Stop motion technique is used to bring alive various products and give them character. The 3d set is designed imitating 2d illustration style with sharp shadows and props in geometric shapes to exaggerate the 2d look and feel. Each of the products are animated in stop frame style. Multiple socks with multiple rigs have been used to animate the sock worm characters.

TVC for Amazon. Shot in stop motion using Kessler motion control.

Creative people are cool as ice, or at least, they think they are. It's ok, if they are Picasso or Dali or Van Gogh. Seated on the high thrones of creativity, creatives can often be misunderstood. To be effective in doing what we are doing - advertising. design. digital. media. marketing. whatever. We have to break down our own walls. Stop complaining about clients. Stop ignoring consumers. We just have to be ready to melt. MELT 2015 A festival of creativity at the convergence of advertising, digital, media, marketing and emerging technology. Creative people are cool as ice, or at least, they think they are. It's ok, if they are Picasso or Dali or Van Gogh. Seated on the high thrones of creativity, creatives can often be misunderstood. To be effective in doing what we are doing - advertising. design. digital. media. marketing. whatever. We have to break down our own walls. Stop complaining about clients. Stop ignoring consumers. We just have to be ready to melt. MELT 2015 A festival of creativity at the convergence of advertising, digital, media, marketing and emerging technology.

One take stop motion commercial with 4500 frames, with the scale model BMW driving through the interiors of a house as it bumps into various troubles on its way, with BMW to its rescue. A 60 feet set was created imitating the interiors of a house and the scale model BMW was moved 5mm per shot as the camera panned 5mm alongside following the car using motion control rig through Dragonframe.

With an interesting take on Rakhi, this film for Cadbury was a fun project to handle. We decided to go the stop motion way with no CG to achive a unique look for the film. Various sets were designed for squences and lovingly hand animated frame by frame for over two days. So heres a sweet film dedicated to sisters. The spot was a huge success with the client receiving more than 150,000 genuine views on a single day and has also featured as PICK OF THE MONTH on IDN magazine.

In a round world there is one hero who dares to be square. One hero who dares to be himself. One hero who is happy and positive no matter what the world throws at him. That hero is SpongeBob SquarePants. The idea was to come up with something random, silly and playful. So we came up with the idea of SpongBob Squarepants taking on the circles in a funny, silly, smart & sometimes effortless ways. A quirky take on geometrics of shape in the living world. The competitive advantage a square shape has over a circle. In a rounded world, dare to be square, its cool to be square.

We decided to integrate stop motion with real materials and animation for a fun and quirky look and feel for the very popular Spongebob. Cute, interesting materials connoting various spaces and objects were hand animated using stop frame and composed in after effects.

The project was an absolute fun journey experimenting and exploring new techniques. We had the chance to come up with the scripts and also given full freedom to come up with all new techniques to execute the films.

Spongebob was created out of real materials like sponge, thermecol ball with beads as eyes etc. and animated in stop frame style. The project turned out to be huge success with it being turned into an international campaign beyond UK audience as initially designed for.

A physical world is very different from an imaginary world. An imaginary world has no physical restrictions. Its boundless and we can never assume its possibilities. WHAT IF we explode the head off, off from the body, away from physical restrictions...... set it loose into the world of imagination. Great ideas begin by asking WHAT IF…? We never know where it may take us, but they begin with the intent to try the untested. There is a degree of speculation in taking that first step towards reimagining how the world ‘could’ be, beyond how it is. While some see obstacles and risks, others see opportunities. Radical approaches push people to think beyond clichés and question norms to give shape and form to new ideas. Speakers from around the world will shake you out of your comfort zone and challenge you to break conventions and always ask – What if? To bring about the idea of WHAT IF the theme for KYOOORIUS DESIGNYATRA 2014 one amongst the top five annual design conferences in the world, we at Rocketscience Lab decided to go with stop motion. BALLOON HEAD The heads were designed out of long balloons, bulbs & crackers set on a colorful thermocol ball. The heads were shot against green screen and then superimposed onto model shots, shot separately. For the balloon head explosion we decided to go for transparent matted fabric to imitate a slow motion color blast. The challenge was to achieve a slow motion explosion using stop frame technique.

For the cracker head explosion we used a mix of materials like thermocol balls, steel mesh, glitter pom poms, curling ribbon etc and shot in stop frame style imitating a slow motion blast. The technique was also used to bring about a unique look to the explosions.

BULB HEAD For the bulb explosion we used colorful wires, broken bulbs, shiny ribbons etc for the blasts.

We were called upon to create titles for Kyoorius Designyatra 2013, one amongst the top five annual design conferences in the world. We were totally blown by the distinctive and original concepts we received from KDY and excited to go about the project. The idea was to go the organic way with nothing left to post production. Rather large typography were created with layers of hues of colors of wax set one on top of another to form letters CREATE CHANGE, the theme for the 2013 edition of Kyoorius Designyatra which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that’s beyond the aesthetic. The idea evolved into an unseen and unexpected visual experience to shoot and watch both. As the wax began to melt, it began to reveal itself in unexpected forms left to the realm of imagination. At instances it shaped itself into volcanic deep craters that were excavated into the land surface, while some looked like a sunrise against a volcanic mountain at the break of dawn, while some seemed like rivers cutting through mountains and making way down vast landscapes, while some others like bubbling molten lava.

Large typography forming letters CREATE CHANGE, was created to form a white base to contain white milk, set against a white background. The idea evolved into an extraordinary visual experience to shoot and watch both. As the food colours and detergent were dropped into the milk, trippy colourful reactions brought about the letters CREATE CHANGE. The reactions seemed almostextraterrestrial. Some magical from the outer space like the drama of northern lights while some unseen from deep beneath the layers of earth. The colours blended like in nature looking all balanced in its fusions and transformations. The formations was shot for a stretch of more than 8 hours.

Rather large typography were created with hundreds of white flowers inserted into food colors to form letters CREATE CHANGE. The human interference was almost evident like in a science experiment. The flowers magically transformed into that of an abstract, of surreal, weird colours blooming naturally in the process of picking food colours that in turn added to the flow of the video. Time lapse shots of the flowers was shot for a stretch of more than 24hours.

Pretty large typography were created with hundreds of coloured ice cubes set on a canvas to form letters CREATE CHANGE, the theme for the 2013 edition of Kyoorius Designyatra. The idea evolved into an unseen and unexpected visual experience to shoot and watch both. As the coloured cubes started to melt, they began to glitter like gem stones against stark light. Furthermore they soaked into the canvas drawing a water colour painting. The letters was shot for a stretch of more than 12 hours, melting away bit by bit & forming random patterns on the canvas.

The idea was to design a character that can imprint itself indelibly in our consciousness. A human narration of an emotional trip created out of real world and the boundless visual journeys of the mind shot for each beat, while reflecting the style and viewpoint of its creator. The radio character shot in stop motion juxtaposed against paper sets shot in top angle. The music video is a fascinating creative process of designing a modern new visual identity for an unusual track. The music video was selected in LONDON INTERNATIONAL ANIMATION FESTIVAL & IMF CYPRUS. Its also won a showcase on hugoboss.com for its unique look apart from being a part of various blogs and websites.

The Gerety Awards - Shortlist craft cut

11th Dada Saheb Phalke film festival award - Best ad film

ADC 100th Annual awards - Shortlist: Direction

Onescreen 2014 shortlist

Onescreen 2017 Finalists

London International Animation Festival - World’s best and most innovative music videos 2012

London International Animation Festival - World’s best and most innovative music videos 2011

BBC Music Video Festival

OIAF

IMF, Cyprus

East End London Film Festival

HAFF

Global trend awards 2017

Bronze at Telly Awards 2017

Muse Creative Awards 2017 Platinum winner

Muse Creative Awards 2017 Platinum winner

Muse Creative Awards 2017 Platinum winner

Muse Creative Awards 2017 Platinum winner

Vega awards 2017 Centauri winner

Vega awards 2017 Centauri winner

Muse Creative Awards 2016 - PLATINUM WINNER

Kyoorius Advertising Awards 2015 - In book winner

Kyoorius Design Awards 2014 - In book winner

Delhi CG animation awards 2014, Best CG ad film - GOLD

Delhi CG animation awards 2014, Best stop motion short film - GOLD


Computer Arts - The new global design players by D&AD president Laura Jordan-Bambach

Stash94, Stash95

Stashmedia.tv - Kohinoor TVC, Cornershop, D Nova, Amazon Karigar